SmartFormAI
SmartForm AI scores every inbound lead against six business-critical criteria and delivers a personalised reply in under 90 seconds — while the founder is asleep, on another call, or in client delivery.
Built because most forms collect data. This one does something with it.
The founder who responds to an inbound lead in 90 seconds wins the meeting — not because they had a better pitch, but because they were simply first. SmartForm AI removes that bottleneck: it reads the inquiry, scores intent against six criteria, writes a personalised reply, and delivers it in under 90 seconds — while the founder is asleep, on another call, or in client delivery.
Overview
The moment a form is submitted, a twelve-node pipeline extracts the data, runs it through Gemini against a six-factor 100-point scoring rubric, generates a personalised email addressed to the prospect's specific company, role, and stated problem, and delivers it via Brevo — pinging the founder on Slack only if the lead scores 80 or above.
The Six-Factor Scoring Rubric
Not every inbound lead deserves the same urgency — and the scoring engine makes that distinction automatically. Every submission is evaluated by Gemini against six criteria weighted by conversion signal strength. Decision-maker title carries 25 points — the single strongest predictor of buying authority. Budget signal carries 20. Timeline, professional email domain, and specific use case description carry 15 each. Company size carries 10. The total out of 100 determines the routing path: 80 or above triggers the full response stack — personalised email within 90 seconds plus a Slack notification to the founder. Below 80, a standard response goes out and the founder's day is not interrupted. The 80 threshold was a product decision, not a technical one: a Slack notification is an interruption, and every false positive trains the founder to ignore the system.
Twelve Nodes. One Pipeline. Zero Infrastructure Cost.
The workflow runs as a twelve-node pipeline triggering on every form submission. A Cloudflare Zero Trust tunnel on Oracle Cloud provides the permanent HTTPS endpoint — always on, no firewall ports exposed. Gemini receives a structured prompt with temperature set to 0.2 for deterministic output, instructed to return strict JSON only — score, priority classification, six-factor breakdown, AI summary, personalised email body, subject line, and recommended action. An IF node routes on score: 80 and above sends a Brevo email to the prospect and fires a Slack Block Kit notification to the founder. Below 80, only the email fires. Both paths converge at Supabase, logging the full evaluation to the dashboard in real time. Oracle, Gemini, Brevo, Slack, Supabase, and Cloudflare all run on permanent free tiers. Infrastructure cost: zero.
Whatmadeitwork.
If I rebuilt it: I'd add a learning layer that updates the scoring weights based on which leads actually converted. The rubric was calibrated manually against live submissions — but the right threshold for decision-maker title vs. budget signal should shift as real conversion data accumulates.
NinetySeconds.TheLeadThatGotAnsweredat11pm.
SmartForm AI is live in production on Oracle Cloud — every submission processed in under 90 seconds, scoring correct, routing correct, personalised email delivered, Slack firing on the right leads, all on seven permanent free-tier tools with no platform fees and no local dependency. At 20 inbound leads per month and a $5,000 average deal value, closing one additional client through faster, more personalised response generates $60,000 in incremental annual revenue. The setup investment pays for itself in the first additional closed deal. But the number that matters most is ninety — the seconds between a form submission and a reply that names the prospect's company, role, and stated problem. At 11pm, when a high-intent prospect fills out your form and your competitor's inbox is dark, SmartForm AI has already read it, scored it, written a personalised reply, and sent it. The prospect woke up to your email. Your competitor woke up to a deal that was already gone.
